Nature is our playground
Since 2014, RevolutionRace has offered high-quality outdoor products for people with an active lifestyle. Our ambition is to create durable, timeless products with excellent fit at reasonable prices. RevolutionRace meets the needs of those who want to seamlessly transition between nature and the city. Our multifunctional garments are carefully designed to suit various activities, adapt to changing weather conditions, and are suitable for both men and women of all ages.
Our history
Once upon a time, the outdoor industry was troubled by a problem. The clothes were overpriced, the fit mediocre at best and the colours fifty shades of forest green. Enter Niclas and Pernilla Nyrensten, an outdoorsy couple from Borås, Sweden, who decided to shake things up. They launched RevolutionRace in 2014 with the mission to create fun, high-quality outdoor clothes at an unmatched value. No walker should ever have to fear getting a blueberry stain on their expensive outdoor trousers again.
In the beginning, Niclas and Pernilla did everything themselves. They shot and modeled the products in their living room, used a garage as their warehouse and logistics hub, and juggled everything from product development to customer service. Their first marketing video? Shot with a mobile phone, no script and zero lighting skills. Everyone said it would flop, but instead it blew up the internet. The race to revolutionise the outdoor industry was on.
Fast forward to today, and RevolutionRace has grown into a global company, with sales in over 40 countries and counting. We have 18 unique web shops, 130 passionate employees and an awesome crew of ambassadors who’ve always got our back. And with +650,000 reviews in our web shop, we’re inching closer to our goal of becoming the most recommended outdoor company each day.
2021
The year RevolutionRace was listed on the Stockholm stock exchange
Our business model
Our business model is really pretty simple. We only sell our outdoor clothes online, directly to our customers. By cutting out agents and retailers from the mix, we can get new products to market faster. While other brands typically need a year for new product development, it only takes us six months. A faster, slimmer process without middlemen means that we can offer high-quality clothes with a reasonable price tag.
Cutting out the middlemen and keeping it real
We’re on a mission to make nature accessible for everyone and to deliver high-quality outdoor clothes that don’t break the bank. We do that by only selling our products online and doing as much as we can ourselves, in-house at our headquarters in Borås, Sweden. When we cut out the middlemen, we save on costs without sacrificing quality and keep full control over our product range, marketing and pricing.
Speaking of doing things ourselves… Chances are you’ve spotted some of us in photos on our website and socials, because we believe nothing’s more real than modeling our own gear. We believe our employees are our most valuable asset, and our amazing team spirit is the key to our success. Around here, we work hard, but we play even harder. We’re always on the lookout for people who are just as stoked about the outdoors as us. Would you like to join us?
"We’re on a mission to make nature accessible for everyone, but at the same time we need to protect our playground for coming generations.
We’re excited to keep moving toward a more sustainable future together with our community.”
– Stephanie Andersson, Sustainability Manager RevolutionRace
